Synergyc becomes Kirey: global expertise and local roots for the IT market
A new chapter for Synergyc: international synergies, innovation, and people development to tackle market challenges
February 9, 2026 – Synergyc, a leading player of the Bulgarian IT market specializing in consulting, IT infrastructure, and financial services, and already part of the Kirey Group, announces the completion of its rebranding process. Starting today, the company will officially operate under the name Kirey. This change represents the natural evolution of an integration journey that began in 2023, aimed at strengthening its presence in the Bulgarian market and offering new growth and innovation opportunities for clients and for its professionals.
For Synergyc, now Kirey, the rebranding is an opportunity to consolidate its role as a trusted partner for Bulgarian and international companies, combining the advantages of belonging to a group with a solid European footprint with a deep understanding of local needs. In this way, the company aims to preserve the quality relationships that have always distinguished it, while offering an even broader and more innovative portfolio of services in the areas of Data & AI, Security, and Cloud.
The new structure will also allow for further investment in employee skills, offering access to training, certifications, and international projects that enhance professional development and strengthen the team’s overall value.
“This transition marks the beginning of a new phase of growth for us and our clients. Our goal is to operate in an even more integrated way to support companies in adopting future-oriented technological solutions, combining the strength of an international organization with a deep understanding of the specifics of the local context. We are convinced that the combination of a global vision and concrete attention to market needs is key to delivering tangible benefits, stimulating innovation, and building lasting partnerships.”
Matteo Mazzon, General Manager of Kirey Bulgaria
For Kirey, Bulgaria represents a key market full of potential. The rebranding of Synergyc consolidates the integration process and the Group’s presence in Eastern Europe, fostering new synergies and expanding access to expertise, experience, and collaborations developed in other international markets. Furthermore, thanks to a shared organizational structure, it will be possible to optimize processes and adopt common standards, generating concrete benefits for both clients and operations.
“Building on our experience in other European countries, today we approach the Bulgarian market with new energy and a broader perspective. The specialized expertise developed by Synergyc over the years now becomes an even more central asset within the Group, enriching our offerings and strengthening our ability to support the development of our clients in the local market and beyond. The goal is to foster new opportunities by broadening horizons and leveraging our international network.”
Alessandra Girardo, General Manager Italy, Kirey
About Kirey
Kirey is one of Europe’s leading groups in technology consulting and system integration, with a distinctive position in data-driven innovation.
Through a comprehensive portfolio of solutions, including Data & AI, Cloud, Software Development, Cybersecurity, Infrastructure & Automation, and Monitoring, Kirey transforms the complexity of data into intuitive and accessible solutions, helping clients achieve their business goals.
Headquartered in Italy, with a strong international presence, and nearly 1,500 employees, Kirey has delivered more than 10,000 projects for leading clients in the Insurance, Banking, Manufacturing, Retail, Public Administration, and Services & Energy sectors.
Building on our experience in other European countries, today we approach the Bulgarian market with new energy and a broader perspective. The specialized expertise developed by Synergyc over the years now becomes an even more central asset within the Group, enriching our offerings and strengthening our ability to support the development of our clients in the local market and beyond. The goal is to foster new opportunities by broadening horizons and leveraging our international network.